Digital Marketing is an advertisement of your business done online. It includes various channels such as Websites, search engines, social media channels, and mobile applications. Businesses leveraging these channels to reach out to their current and prospective audience is known as Digital Marketing.
While the traditional form of marketing is still very much in play, using Digital Marketing to increase your business is no longer an option. Considering the sheer number of people using the internet today, if you are not using digital marketing then your competition is definitely using it to reach out to your audience.
Long Story short, if you want to stay in business, then you must employ Digital Marketing channels to expand your business.
As one of the best Digital Marketing company in Jaipur, we understand how important digital marketing is. We are also aware of how important it is to be familiar with its components before practically diving into it. Therefore, we have given a short summary of it below.
Components of Digital Marketing
There is a massive network of channels where you can connect with your potential customers. To utilise them to the best of your ability, you need to understand each of the following-
1. Paid Search- Pay-Per-Click or Paid Search refers to the paid ads to get your website/landing page on the top or side of the search engine result page. They appear when searched for certain keywords. Hence, you need to carefully conduct keyword research before going for PPC. Also, you are charged for every click. Hence, be careful while customising such ads to ensure optimum ROI.
2. Search Engine Optimisation (SEO)- This is the process of optimising your website so that it can rank higher on Google. The whole goal of doing SEO is to increase your organic traffic on your website. SEO includes 3 main components-
a. On-Page SEO- This is done by optimising elements ON your website page. For instance, your title, content, meta description etc.
b. Off-Page SEO- Any activity done off your website to increase its rank on the search engine is part of Off-Page SEO. Such as link building.
c. Technical SEO- This is a more technical component. It involves backend coding. CSS File Optimisation, Image Compression, Structured Data are all part of technical SEO.
It is crucial you don’t follow any blackhat SEO tricks that may lead Google to penalise your website. At WireBrains, we only follow Whitehat SEO practices. Hence, we are regarded as the most reliable company to provide best SEO services in Jaipur.
3. Social Media Marketing (SMM)- SMM is using Social Media platforms to promote your brand online. It is one of the most effective ways to promote brand awareness and loyalty. It goes way beyond to just being active now. Today you have to formulate an effective social media strategy that goes for all the platforms.
4. Content Marketing- Good marketers understand that content is the king today. It is the basic foundation of your website. It is the reason why your audience will spend time on it. Hence, for any other methods to effectively work, it is imperative that your content is strong and optimised. Give them the content that is in demand, educational, and authentic.
While there are other channels, the above mentioned are the most important of the lot. For a great ROI, you need to ensure a good marketing strategy that involves all these channels.
WireBrains- Best Digital Marketing Company in Jaipur
Through our years of experience, we can tell you with confidence that if you want to stay ahead of the competition, you need an effective online marketing strategy. We have been regarded as Best Digital Marketing Services in Jaipur year after year only because of our innovative marketing strategies that have worked for countless businesses around the globe.
We offer the Best SEO Services in Jaipur
Repeatedly, we have managed to rank several websites on top of Google by using SEO practices. We are masters at increasing your online visibility and quality traffic by following only Whitehat SEO practices.